Client: I don’t think of our company as a brand.
Me: Well, we’re providing an organized service to a wide client base under a singular banner. The company is absolutely a brand.
Client: I don’t know… I think of companies like Nikon and Canon as a brand. They put their names on things. What do we put our name on? I just don’t think we’re a brand.
Me: What if I made you a t-shirt with the company name on it?
Client: Well, that would change everything.